FAQ

A technology copywriter is a copywriter who writes marketing and advertisement content for tech companies. Technology copywriters create unique content that their clients, who in most cases are businesses, use to sell products or services to other businesses or consumers. A skilled technology copywriter knows how to translate the practical features of tech products and services into compelling copy that highlights their benefits. Technology copywriters generally make their money by explaining to prospects why a tech company’s products and services are superior to their competition in the market. By highlighting the benefits that the readers of the technical copy can expect, the technology copywriter draws the money out of their wallets. Tech copywriters stand out from other types of writers in the way they: Can write from the reader’s perspective Can research all products in the market and establish how your products are superior to the rest Can clearly show the readers how the tech products and services can solve their problems, including those they did not realize they had Can use simple details about a product or service to persuade and impress the customers Have a clear understanding of what the businesses and customers in the B2C and B2B models are looking for

From engaging with your customers to enhancing your brand, a good copywriter will be able to understand your business and its objectives, distil your market and audience, and communicate with your audience in a way that compels them to take the desired action. As you may have discovered yourself, this is not always as straightforward as it sounds. Sometimes you can hammer out a page of brochure copy first time within a couple of hours. At other times you can spend days agonising over a single strapline. Creativity doesn’t come on tap. It doesn’t just drop off the end of a production line. Natural talent is a bonus but there’s no substitute for the knowledge and judgement that comes with years of experience, huge success and the odd catastrophe. Whether a brochure or a website, an advertisement or sales letter. Whether it’s for customers, suppliers or any other stakeholder. Good copy should be straightforward without being simple, clever without being smug, lively without being breathless.

‘It’s only words. We all speak English and my spelling’s not too bad.’ Everyone thinks they can write but there’s a difference between being able to put one word in front of another and being able to write compelling, engaging, interesting copy that gets to the point succinctly and achieves its goal. Let me explain. It’s a bit like doing your own decorating. It’s never going to be as impressive as if you’d called in the professionals. But hey, it’ll do. But then you start to notice the poor cutting in and bits flaking off. It’s much the same with copywriting. You could write it yourself but it will never be as good as it could be if you’d hired a freelance copywriter. Spelling mistakes, wrong tenses, endless waffle – I’ve seen them all. So in the end did you really save yourself any time and hassle? Think of the time you spent writing, re-writing and refining. And what about all that potential business you’ve missed out on by having a sales letter, brochure or website that’s not doing what it’s supposed to? And if you’re wondering why you should work with me in particular, here are just a few reasons.

A technology copywriter is a copywriter who writes marketing and advertisement content for tech companies. Technology copywriters create unique content that their clients, who in most cases are businesses, use to sell products or services to other businesses or consumers. A skilled technology copywriter knows how to translate the practical features of tech products and services into compelling copy that highlights their benefits. Technology copywriters generally make their money by explaining to prospects why a tech company’s products and services are superior to their competition in the market. By highlighting the benefits that the readers of the technical copy can expect, the technology copywriter draws the money out of their wallets. Tech copywriters stand out from other types of writers in the way they: Can write from the reader’s perspective Can research all products in the market and establish how your products are superior to the rest Can clearly show the readers how the tech products and services can solve their problems, including those they did not realize they had Can use simple details about a product or service to persuade and impress the customers Have a clear understanding of what the businesses and customers in the B2C and B2B models are looking for

Most companies work with technology copywriters without even knowing it, due to the different job titles that the technology copywriters use. It is only through comparing the job descriptions of technology copywriters with different job titles that one can clearly tell that they are working with a technology copywriter. Different marketing agencies and copywriting agencies also refer to technology copywriters using different names. This may lead to a business not reaching out to the marketing or copywriting agency, upon skimming through their service page and not finding the term “technology copywriter”. The same goes for those who are hiring the services of freelance technology copywriters who advertise their services on personal websites or boards. Without the knowledge of the other terms that technology copywriters refer to themselves with, you may visit numerous platforms without getting the talent you are looking for. You may or not get results related to the search if you type in the term “technology copywriter” in an advertising or copywriting agency’s search bar. If you do not get any results, you can try searching the following terms: Tech copywriter IT copywriter Technical copywriter Any copywriter who identifies as a tech, IT, or technical copywriter is also a technology copywriter. You only need to confirm that the person you choose to work with can handle your copywriting project, regardless of their title.

Technology copywriters are niche-specific writers, and the companies they work for only need content that will help generate leads and sales for specific products and services. This makes it easy for tech copywriters to identify the perfect companies to work for, and the job posts to keep their eyes open for. The following companies create the most job vacancies for technology copywriters: Technology firms that have larger operations and a sizeable budget. A technical copywriter has the potential to generate valuable leads and to help companies achieve their financial objectives in a good time. Such value makes the cost of hiring technology copywriters significantly high, in comparison to other types of writers. Small technology firms may not have the financial capacity to hire technology copywriters, but the larger ones with a sizeable budget can easily accommodate one or several tech copywriters. These firms hire the tech copywriters on a monthly, project, or full-time basis. Marketing firms that have tech clients. These firms have many tech copywriter vacancies since they work for numerous clients concurrently. They usually hire the tech copywriters on a part-time or full-time contract, depending on the flow of work. Marketing firms have consistent cash flows from their many clients, which makes it easier for them to stay operational all through the year.

B2C copywriters write content that helps companies sell their products to consumers. B2C technology copywriters are simply writers who create consumer-facing content that is friendly and engaging. This content makes consumers purchase products and services such as smartphones, computers, and smart home devices. A B2C copywriter is different from other content writers in that he or she does not focus on writing overly factual or generic content. The content the B2C copywriter creates paints a vivid picture, convinces the consumers that they cannot simply live without the product or service. Businesses that manufacture or develop the products and services do not have to struggle with pushing the product. Their main task is to see to it that the quality of the products or services is not questionable. By writing the content used to get the attention of the consumers in various ways, B2C technology copywriters usually accomplish all heavy lifting in as far as marketing is concerned. Companies that hire B2C technology copywriters can attest to the capability of these copywriters to deliver content that incites the consumers, compels them to take action, and ultimately superchargers sales. B2C technology copywriters are therefore quite instrumental in the success of technology companies.

Most B2B copywriters create promotional messages that businesses can use to market products and services to potential buyers. The seller and buyer are, in this scenario, both businesses. A B2B technology copywriter promotes technology products and services that businesses rely on, such as servers, cloud hosting, and IT managed services. By offering their services, B2Bcopywriters help sellers of products and services achieve at least one of these goals Build a reputable and long-lasting brand Create sustainable seller-buyer relationships Generate leads and sales. This calls for the B2B copywriter to use all tools at their disposal, to ensure that these goals are accomplished. Some of the main tools that they B2b copywriters use include: creative ads, unique brochures, well-structured press releases, featured articles, e-books, white papers, social media marketing, email campaigns, research reports, websites, and many more.

Companies that hire copywriters use the different types of copy to target their clients, whether businesses or consumers, in different ways. In the technical copywriting context, technical copy is the content or text that technical copywriters write. When a company hires a technology copywriter on a full-time or part-time basis, they expect them to create different types of technical copy for one or several products or services. The three main types of technical copy that B2C and B2B technology copywriters create include: Copy that sells technology products: Companies that hire technical copywriters expect them to come up with content that sells their tech products, such as smartphones, computers, smartwatches, and a wide variety of gadgets. Most consumers and businesses already have tech devices or gadgets that they are relying on, thus the technical copy convinces them to consider the alternative presented to them. Copy that sells technology software: Technical copywriters are also expected to help the companies that hire them to create content that sells technology software. Again, the technical copy helps with the selling of technology software to businesses and consumers who already have an existing solution. The quality of the technical copy determines the reception of the technology products and services, and the total number of sales made eventually. Software that sells technology services: Businesses use technical copy to sell software that companies rely on to technology services. The technical copy highlights the efficiency of their clients’ software and seeks to convince the businesses to take up the new software to get better results.

Businesses can hire both technical writers and technical copywriters to help them achieve better results. To most people, the roles of the two types of writers are not very clear. Without a clear understanding of what each type of writer does, people can perceive a company that hires both as one that is wasting its monetary resources. On the contrary, these companies have an edge over their competitors, if both writers deliver the best quality of content. Technical writers describe how to use technology. The content that technical writers create is used to show businesses and consumers how to use certain gadgets or software in a way that is easy to understand. If the technology company decides to hire a writer who does not have the qualifications borne by a technical writer, then they risk presenting content that consumers do not understand. Technical copywriters write content that sells their clients’ technology products and services. These writers do not focus on expounding how the products and services work, but they instead convince the consumers why they need them. The technical copywriter may as such, not use the complicated tech jargon in their technical copy. Their main objective is to make the product and service seem useful.

Different technology companies use different approaches to market their products and services. Some companies hire technology content writers while others hire technology copywriters. Technology content writers write to inform their audience. Their main objective is to ensure that the consumers of a particular product or service understand the intricate details about the product or service. A technology content writer writes content that describes the various technology company’s offerings and highlights the underlying pros and cons. The technology content writer barely spends any time trying to convince the readers on what to buy. He or she simply reveals everything that you need to know and leaves you to decide whether you need the product or service. The technology content writer may at times insert links that direct readers to sites or platforms that they can find the products and services if they need to buy them. The content writer may also present other alternatives in the market, along with their pros and cons. A technology copywriter, on the other hand, writes to sell. Unlike a technology content writer who exposes all the pros and cons to help you make the decision yourself, the technology copywriter writes content that paints a good picture of the product or service. The technical copy that a technology copywriter creates does not leave anything to chance. It impresses the customers and makes them opt-in or purchase technology products or services.